Finding your Brand Voice
"I WANT TO BE MYSELF, BUT I DON'T KNOW WHAT I SOUND LIKE."
A client said these words to me a couple years ago and they really stuck.
If the work you do is a heartfelt expression of YOU, then your Brand Voice is your Heart's Voice.
So much of business takes us into our Heads. But that's not where our true voice lies. And that's not how we call in our kindred spirits.
Here are some tips to help you sink back into your Heart and let Her do the talking:
1️⃣ Record a conversation with a darling friend or client. Tell them why you believe in them so much. Tell them how they're utterly magical. Then listen back and describe your voice in 3 words (e.g. cosy, grounded, heartfelt). This is your Heart's Voice.
2️⃣ Get out your journal. Write about some of your favourite client experiences and the beautiful ahas and transformations you've witnessed. Write about what lights you up, and why you know in your bones that this is the work you're here to do.
Then, highlight some of the words and phrases that give you the tingles - these are the seeds of your website copy and captions.
3️⃣ Imagine yourself 10-20 years from now. You've made it. You've created a beautiful life and business doing the work you love. See your Fully Expressed Self in cinematic detail - take her in. How does she look? How does she feel? How does she sound? This is your True Voice. Remember her the next time you write.
If you'd like to go deeper, I'd love to share my Brand & Website Therapy offering with you. Created for coaches & therapists, this uniquely holistic offering tends to both the inner & outer work of sharing our medicine with the world.
Hey there!
I’m Christina Paul, a therapist turned Brand Therapist, here to help women share their medicine with the world through branding, websites, and visibility.
I work mainly with coaches, therapists, creatives and change-makers - women who are part of the gentle revolution our world so desperately needs.
If you’re feeling a connection, feel free to explore my offerings, find me on Instagram or subscribe to my e-community for love letters sent straight to your inbox.
